Marketing
2026
Ongoing work @ Ecosa Institute
Leading multi-platform marketing and content production for a regenerative design institute .
Role
Creating a structure around storytelling
I currently lead marketing for the Ecosa Institute, an educational institute focused on regenerative design, across Instagram, Facebook, and TikTok. Beyond day-to-day content, I've maintained the institute's brand system across platforms, occasionally adjusting typography to suit the tone of a specific post without straying from the established identity. The role blends design and production: building the visual system, gathering and editing footage, and coordinating directly with sponsors on collaborative content.
Featured Work
Sponsored Event Video Series: A multi-part video series covering our End of Summer Party, created to document the event and highlight sponsor involvement across TikTok and Instagram. I gathered footage on-site, edited each segment, and structured the series to build narrative across multiple posts rather than a single standalone clip.
Sponsor Recognition Graphics: A set of static posts recognizing event sponsors, designed to stay consistent with the account's established visual system same type, color, and layout language used across the broader campaign, adapted for a more formal, relationship-facing tone.
Design
Building a flexible content system
The design process focused on creating a system rather than a collection of individual pages. I explored different approaches to project presentation, navigation, and case study layouts before settling on a modular structure built around reusable content blocks.
Typography, spacing, and visual hierarchy were carefully refined to support both quick scanning and deeper reading. Subtle gradients, imagery, and motion were introduced selectively to create personality while keeping the projects as the primary focus.
To support future growth, I built the portfolio using reusable CMS-driven sections that could adapt to different project types while maintaining consistency throughout the experience. This approach reduced maintenance effort and made it easier to scale the portfolio over time.
Outcome
A portfolio designed to grow with the work
The final experience provides a flexible foundation for showcasing product design, websites, and future projects. It combines detailed storytelling with a scalable system that supports ongoing updates without sacrificing consistency.
More importantly, the project reinforced the value of designing systems rather than individual pages. By focusing on structure, hierarchy, and maintainability, the portfolio became more than a presentation tool—it became a framework that can continue evolving alongside my work.
